In November 2021, Jack Dorsey resigned as the CEO of Twitter after serving for six years.
On April 14, 2022, Elon Musk, who was then the world’s richest man, initiated an acquisition of the platform. He concluded Twitter’s ownership by paying $44 billion for it on October 27, 2022.
Dorsey has, however, frequently criticised the way the platform is being run by Musk. On May 1, Dorsey said Musk was not the right man to lead the platform.
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To rival and limit the importance of Twitter to its users, Dorsey officially launched Bluesky, an associated social networking service, in February. After the launch, Dorsey described the platform as an initiative aimed at decentralising social network protocol.
WHAT IS BLUESKY?
Bluesky is deemed a competing invite-only alternative to Twitter. It is a text-focused social media service.
Users can post pictures and short messages of up to 300 characters on the platform. There is, however, no support for videos and direct messages on it so far.
Bluesky allows users to build independent social media experiences, such that they can join a specific ‘server’ that has its own unique set of rules, interests and participants.
SIMILARITIES TO TWITTER
Bluesky offers a similar experience to Twitter, as its users can create profiles and post short messages with text and images. On the timeline, Bluesky has ‘What’s hot’ and ‘Following’ feeds, similar to the curated ‘For You’ and the chronological ‘Following’ feeds on Twitter.
Unlike Twitter, Bluesky’s core framework allows for various customisations.
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Users also have the choice picking a provider, and individuals and businesses can self-host if they want.
